Wrapped by: Stick-It & Daniel

Category: Vehicle Wraps // Motorsports

Vinyl: General Formulations

Project: DGM Racing #HallowScheme Cars

The Story: Every Halloween DGM Racing, Sticky-Stuff, RaceArtist, and General Formulations partner together to create the spookiest NASCAR paint schemes on the circuit. The 2022 Halloween paint schemes mark the third consecutive year of spooktacular designs from the RaceArtist: Michael Miceli

Pros:

This form of advertisement garnered valuable impressions for the race team, drivers, and the sponsoring companies on the racecar through onsite engagement, social media interactions, and,

Merch (and other revenue-generating) options

Cons:

Expensive project for seasonal use / one time event

Long lead time preferred

Remember:

Although this branding opportunity is an expensive investment the promotional piece is not temporary; the item itself can be resued yearly, and digital content can be scheduled for future promotions on social media and marketing campaigns.

Cost-Saving Measures:

Partial wraps

Digital renders

Social media and/or traditioanl marketing campaigns